Category Archives: Blogposts

Here comes the sun? Well, almost.

So in the past week we’ve had glorious blue skies, hail, sleet, rain, sun, wind… and a serious upsurge in bait sales! Spring must be on its way at last. Hemp and Aniseed is proving to be the big seller at the moment, probably the lack of green boilies on the markets helps us out, everyone is looking for something a bit different afterall. But, on a very positive note, we’re getting more and more repeat business, as anglers discover that no matter which one of our boilies they use, they are going to get results.

As for the mega mix boilies – that little experiment we tried in 2010 is now better selling than ever. We are 10% up on like for like sales on last year, which was our record year for selling the rainbow coloured bags of wonder-bait! Carp just seem to love the variety, or are drawn in by a mix that they just haven’t come across before. It makes sense if you think about it, who wants to eat just ham, or just butter or just bread. You put all three together and you get something far more temping, add a bit of mustard, maybe some cheese or pickle – you get the idea. More interesting to feed on than just chomping on a bit of boring bread!

Fingers crossed for more sun soon, and a bit of nice warm weather!

Happy New Year

Happy new year to you! Our 2015 was a massive year of growth for our bait business, and as we spend this quiet time (in the tackle trade) looking at the figures, it is clear that again in 2015 we sold more packs of boilies on Amazon than anyone else in the world, and now, more packs of pop-ups too!

We’re still working on our new flavours for 2016, making sure that we get them just right. Our Hemp & Aniseed boilies seem to be working very well this winter, which has been very pleasing and unexpected! We know they’re good, but didn’t know they’d be great in cold conditions too!

We hope you all had a good Christmas, and wish you a prosperous 2016! Why not start saving now by visiting our winter sale on where we have great deals on some top tackle.

Surge in Pink Krill Orders

Our pink krill boilies are suddenly flying out again, probably selling more than all the other flavours combined.  Is it a cold weather thing? We honestly don’t know. Certainly a few years ago when Krill suddenly became on trend we noticed a big upsell in our chilli krill when the sun went into hibernation, so we even re-labelled it ‘winter chilli krill’, but we’ve not seen sales like this for a bait since we launched our Bombay Mix in 2012. (Talking of which, Bombay Mix will be back, with added punch, next summer).

Is Krill the flavour of the month again? Perhaps it is not a mere trend, but, like Robin Red, Bloodworm or Scopex, it has become a staple standard that is here to stay. (Scopex, of course, would be here to stay had it not had to be withdrawn). So many others have come and, frankly, gone. Last year it was Plum, a few years back it was Coconut and before that Pepperoni. We have always tried to follow the trends, as well as developing some baits that others cotton on to much later – for example the addition of sea salt, that then became a crazy over-addition to dangerous levels. We’ve been adding a little sea salt to our baits for years, in fact for as long as we’ve been rolling – a sensible amount, but just enough to arouse interest.


Maybe it is not so much the ‘Krillness’ that keeps the demand up, as the ‘pinkness’ of the bait. There are not too many pink boilies out there, so maybe it is the ‘something different’ factor that keeps the sales up. Certainly Daventry Dave, one of our regulars, says he loves the colour and his bait bucket gets quite a few second glances from fellow anglers when they see the colour.

It is certainly one of those we have the most reliable repeat orders from, which is probably why, along with White Choc & Coconut, and Pineapple, that it has remained a staple part of the double edged boilie range. If you haven’t given it a go yet, then you probably should, and if you have or if you’re coming back for more, then let us know why!


When The Carping Gets Tough

So the lovely summer seems to finally be coming to an end, those of us in the trade know that some of the guys we’ve been selling to all summer long have now gone into hibernation until next year and the solar-powered angler spends his weekends on the terraces by day and in front of Strickly or down the nice warm pub by night.

I’m not knocking them of course, its not everyone who wants to be wrapped up in a bivvy by a cold damp bankside all winter long, but to those of you about to get out your thermals and your winter skins, I salute you! And it is just this kind of hardened hardcore carper we are looking for as part of our field testing team. So if you, or anyone you know, wants the chance to be part of our bait development team and get involved in testing new ranges of boilies, then now is the time!


Further-a-field testing

catch1Having completed extensive (and expensive) field testing of our boilies over the past five years, we are now looking to broaden our reach. We need second level field-testers to test new bait and existing products. As long as you go carp angling on a regular basis all year round and are aged 16 or over then you could be just what we’re looking for. Ideally we want to get a good mix of anglers with a range of experience from up and down the country, and we want plenty of feedback from you – it is the feedback that helps us make sure we have the bait right. So we are looking for passion, for dedication, and for enthusiasm. What we’re not looking for is a bunch of anglers who think field-testing is just about getting free bait!

bob_35lbexactlyIn the flackbait shop we currently have an item for sale, it is called ‘Field Tester Application Pack’ – there are 30 of them for sale. The price of a field tester pack is £29 and for that we will send you 3kg of flackbait boilies plus some pop-ups and other bits. We’ll also send details of how to send us your feedback and catch reports. Once we’ve received all the information and details we’ve requested we will then send you out another 3kg of boilies FREE of charge. In other words, as long as you keep your end of the bargain we’ll have given you over 6kg of top quality boilies, plus popups and other bits, for less than £30!

From these thirty field testers we will then be looking to recruit between three and five permanent field-testers who will then have access to bait at field-tester rates, plus permanent discounts on Nash, Gardner and other ranges of tackle that Flack Tackle provides, all the time they are flackbait field-testers.

flackbaitA few questions answered about field testing positions at flackbait –

Q. What will it cost me to apply?

A. It will cost £29 to get an application pack, that will include 3kg of boilies, packs of pop-ups and other items, delivered to your door. Plus, if you then fulfil your end of the bargain, you get another 3kg of boilies delivered at no extra charge!

Q. Who can apply?

A. Pretty much anyone. You need to be aged over 16 and live in mainland UK. Purely due to postage costs I’m sorry to say we are not currently looking for anyone who lives in the highlands and islands of Scotland, Northern Ireland, The Channel Islands or The Isle of Mann (If you do live in any of those areas we would still be prepared to consider you if you are happy to pay the difference in postage).

Q. What are my commitments?

A. Well there are no commitments really. If you don’t want to send us your catch report then we will be unable to send your second lot of free boilies out, but if you do want to get those free boilies then you will need to fill in a few details about what you caught, where you caught it and any other useful information about your set-up, plus of course that all important photo, that we can then use for further promotion! Remember that we are looking to take on permanent field-testers, so the more useful and high quality information and feedback you can give us, the better your chances are for getting one of those places and all the benefits that follow from being a field-tester.

15mm popups mixed Q. What’s in it for me?

A. If you have to ask that question then the chances are you are not the person we’re looking for. But if you love fishing, want to help improve fish diet and welfare, and increase the popularity of the sport that we love, then there will be plenty of benefits for the right person!

Why Choose Flackbait?

Is the bait any good? Well yes, obviously we think so, but then we would say that wouldn’t we. But the proof is in the pudding of course, or in this case the boilies. We don’t have the same budget for eye-catching packaging as Dynamite, or the same advertising budget as Mainline. We can’t buy your approval, or persuade you with endorsements by top anglers – these things cost money! We’d rather put the money into the bait and get your business by helping you catch fish. Money can not buy you a number one selling spot on Amazon, only sales can, and only repeat business sales for that matter. No one buys the same bait twice if they blank on it, and we hope to build our business by ensuring this never happens to you.

How do I know you’re not selling carp crap?

Don’t take our word for it, here are a couple of customer reviews:


Those two reviews come from Amazon, feel free to look them up – all you need to do is go to Amazon and type in the word ‘boilies’ and our mega mix will be one of the first (probably the first) listing that appears, because it is the best selling boilie on Amazon. Just look at reviews and you’ll find these among the 50 plus five star reviews!

If you want to argue that anyone can cherry-pick reviews then how about this from eBay –


You can see from the above that this item has sold almost 7.5 thousand packs. We are a top-rated eBay seller with 99.8% positive feedbacks on a total of 33.5 thousand sales – so you can do the maths yourself. It would only take 5 in 100 people to be disappointed and we would be down at 95%, but the truth is, everyone loves this bait! Again, all verifyable – just go and look us up on eBay!

If we sold carp crap that no one caught any fish on, we would go bust. But the truth is, the bait we sell, it sells itself – you can’t buy the results we get from thousands of happy customers!


New Flackbait Site

Welcome to our new web site – dedicated totally to our own range of baits. If you’re looking for the flack tackle shop then you need to head over to where we continue to sell a great range of own-brand and major label products for carpers at home in the UK and worldwide.

Flackbait Expansion

Flackbait is the bait making arm of Flack Tackle. We roll them and sell them, cutting out the middle man to bring you good quality baits without paying branded prices and retail mark-ups. We put the extra revenue directly back into the quality of the ingredients we use, because we know the best way to sustain a business is to bring the customer back.

Yes, you can pay £50 for 10kg of boilies if you look hard enough, but if you are about what you feed the fish, and if you want bait that works, then don’t by carp crap. Even if you don’t want to buy from us, then buy from Mainline, CC Moore, Mistral or Nash – don’t feed crap to carp! Read more of our online articles to find out why.

Our bait is good quality, it is different, and most importantly, you can have confidence in it, so that if things aren’t working out for you, then you know that the problem is not with the bait.

Double Edge Baits

All our boilies come with a double edge – top quality ingredients and amazing attractants. No balls of flavoured semolina to be found.

The 2015 range has been tried and tested over many years and comprises six flavours, all available in 10mm or 14mm options, and with interest in a larger boilie already strong, it is our aim to bring you a 20mm option by the end of the year.

The six flavours in our 2015/16 range are: Aniseed & Hemp; Pineapple; Bloodworm; White Chocolate & Coconut; Krill; and, Squid.

Plus our new premium bait – Claret – a secret recipe comprising bloodworm, red fruits and amazing pulling power.